The concept for Touch was born from endless trips we took to Southeast Asia, but especially Bali, a place where massages are accessible and, affordable, and the seated massage experience is a focus after a long day on your feet (whether sightseeing, shopping or anything in-between); we were surprised this did not exist in Toronto.
Fast-forward a bit, and we took this idea 15,835 km North-East, and came up with Touch: our version of this little rendezvous, where modern massage met affordable luxury.
Touch was created to provide a break from the bustle of the city, and to represent a small “escape” where people could take their work-lunch, plan a friend’s meetup or a post-night out “hangover-remedy”. It was meant to be the type of social lounge where time stopped in a non-traditional way so you could resume your life feeling recharged, relaxed and fulfilled post-touch.
Touch re-visited the concept for quiet, zen spas in the form of a cozy and welcoming space where you can grab a latté or a glass of wine while getting your upper body and feet professionally massaged. This is why we wanted a wellness destination with a licensed bar and a curated wellness experience to deliver a one-of-a-kind, more social space that catered to individuals, couples and groups.
We also needed the ambiance, music and decor to reflect this warm and welcoming paradise, with vibes that contrasted the concrete jungle that is Toronto. So we did that too. And put it all into one lovely spot downtown.
One year later, we found the perfect place on King Street West, and the rest is history.